Product photography is a fine art in itself. Showcasing the quality, ascetics, form, and color of a coveted object takes many years of skill and patience. The technical aspects behind an image all take attention to detail to ensure the smallest element isn’t out of place. Reflections, dust, shadows, and composition are some of the elements photographers have to consider before they press the shutter button.
Anjou diffuser product shot taken in Mike Aron Visuals Studio.
As a product photographer myself, I study the art and have been fortunate to work with many local businesses in the area. Showcasing their products in the highest image quality is something I strive for.
New Balance product shot taken in Mike Aron Visuals Studio.
New Balance product Behind-The-Scenes shot taken in Mike Aron Visuals Studio.
In this article, I wanted to showcase some of the leading US photographers in the industry. So, take the time to visit their website and browse their spectacular portfolios to get a grasp of what’s popular in the world of commercial product photography.
After playing with a camera in his teens, the passion for photography never left. Learning the medium at Maryland Institute College of Art, he earned a BFA to his repertoire. Harold Ross has been fortunate to develop a legacy style over a thirty year period, which makes his work iconic. The mixture of light painting and product photography work hand in hand across the depth of work.
“My process elevates and reinforces the notion that discarded objects can have an extraordinary beauty. I am drawn to things that are rich in texture and surface quality, often turning to natural subjects. In combining these natural elements with man-made objects, I explore their relationships.”
Residing in the creative city of LA, Taddler is sort after for his surreal product photography. He specializes in bold ideas for big brands in both photography and video production. However, it’s his photography that’s a step above the rest. His major rise in internet fame was the Water Wig series he shot in 2013 (which led to larger client work). Tadder worked with a team in the series, combining strobe lighting, lasers, and fast shutters to create something completely new. It’s this daring attitude that makes Tim Tadder a success with major brands, including Nike and Adidas.
If minimalism and luxury were even in a photo, Nori Inoguchi would be the man behind the camera. Working across two New York studios, this successful photographer’s rap sheet of clients extends more than most. Dove, L’OREAL Paris, Louis Vuitton, and Olay partner with this talented photographer, and it’s easy to see why. The commissions Inoguchi photographs are flawless in execution. Composition and lighting combine with careful planning and meticulous attention to detail to make Nori Inoguchi’s images successful.
Catoctin Creek product shot taken on location by Mike Aron Visuals.
Catoctin Creek product Behind-The-Scenes taken on location by Mike Aron Visuals.
While many smaller brands may not have the budget to employ the world’s best photographers, there is hope for marketers. Product photography is about building trust with an audience while capturing their attention. As a dedicated product photographer, my team and I strive to make the highest quality content every time we conceptualize and work on an image. We aim to create an image that showcases your product thoughtfully and intentionally - while being agile and approachable to work on local and smaller campaigns. To learn more about product photography we develop at Mike Aron Visuals, visit our immersive product gallery. We are only a phone call or email away.